Product Update: Better Not Younger’s Latest Hair, Lash, and Brow Innovations


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Better Not Younger launched in 2019 to tap into the unmet need for hair care products designed for women 40+. Since then, their products for menopause and aging-related hair have been wildly successful. Riding the wave of success, Better Not Younger has expanded its product line with several innovations targeting hair, scalp, eyelashes, and brows.

The original Better Not Younger line tackles the problems women experience during the menopause life stage of hair loss, thinning hair, dry, brittle, frizzy hair, and gray hair. Estrogen levels decrease during the menopause transition causing our scalp to produce less oil and become more vulnerable. Our hair follicles become brittle, and hair falls out. Some of the follicles may stop producing new hair altogether. In addition to hair thinning and loss, our formerly healthy locks turn dry and brittle. Continuing to color and straighten our hair and use blow dryers and flat irons makes the problem even worse, and women typically find that their hair starts breaking and frizzing.

Not only is the hair on our head affected by midlife physiological changes and lifestyle choices, our scalp, which we admittedly didn’t give much thought to before now, is impacted in a big way. Better Not Younger’s Chief Science Officer, Dr. Debra Lin, leads the company’s research and development. She explained that while women hyperfocus on their hair, taking care of their scalp is equally important. “Hair begins growing as follicles on the scalp. Since the scalp is part of the skin, it too needs to be cared for. With age, changes in sebum production disrupt the balance of the scalp impacting the skin’s barrier and its ability to retain moisture. Hair strands are also affected, as another important role of these natural oils is to coat and protect the strands. With these changes in mind, we developed our Superpower Hair & Scalp Duo with a nourishing and strengthening serum, containing Centella Asiatica and niacinamide, that can help rebalance scalp oils, and a gentle ball-tipped liquid comb that delivers the serum directly to the scalp and hair roots to help energize the scalp and follicles.”

Source: Better Not Younger
Source: Better Not Younger

Thinning eyelashes and brows are casualties of menopause and aging for much the same reasons as the hair on our heads. Now is the time to go easy on the tweezing and eyelash curler. To help support growth and thickness, Better Not Younger has come up with new, affordable products that won’t break the bank, unlike prescription products. In an independent study, the company’s Superpower Lash Growth Serum has been clinically proven to increase the appearance of lash density up to 82% for thicker, fuller, stronger lashes in just four weeks. Ninety-three percent of women testers said the Superpower Night & Day Brow Enhancing Duo made their brows look instantly fuller, tamed, and under control.

Research shows that improving our hair and scalp health goes beyond products applied directly.  Sonsoles Gonzalez, the founder and CEO of Better Not Younger, is a big proponent of making good lifestyle choices. Factors that can create hair problems include stress, illness, dieting or poor nutrition, poor sleep, some medications, and genetics. That’s why the company created supplements to help you strengthen hair, skin, and nails. Significant Other targets hair, skin, and nails, while Power Within focuses on the hair and scalp,

Putting Better Not Younger To the Test

Our community tested the original line of Better Not Younger products and was enthusiastic about the results. You can read our review here. We tried the latest Better Not Younger products to see if they perform as well with our testers as the shampoos and conditioners.

Tester 1 – 65 years old, very thin, fine, graying hair

Products Tested: Super Power Hair & Scalp Duo

“I enjoyed trying the Super Power Hair & Scalp Duo. I was unsure when was the best time to use it, so I used it overnight to promote hair growth and during the day. I noticed it provided volume to my hair and added to my styling. I have only used it for three weeks, so I have not seen much in new hair growth, but I plan to continue using the product. I really like the scalp massager that goes with it. It helps me with styling my hair.”  

Tester 2 – 55 years old, thick, dry, frizzy hair with breakage

Products Tested: Super Power Hair & Scalp Duo, Super Power Lash Serum, Super Power Day & Night Brow Enhancing Duo, Significant Other Hair, Nail, & Skin Supplement

“I liked all the products I tried and saw results with each. However, hands down, my favorite one is the Super Power Day & Night Brow Enhancing Duo. I have definitely seen my thinning eyebrows become thicker, and I don’t have to use as much eye pencil. That’s a huge win for me. The product comes with a clear serum for night and a tinted serum for day. I only used the clear serum at night. The tinted daytime serum was too dark for my hair and skin color. It’s fast and easy to apply, though. If they had more colors, I would consider trading it for my eye pencil. Using the eyelash serum, I also found that my lashes were thicker. Not necessarily longer, but definitely thicker. Both of these products are keepers.

I was surprised that I ended up liking the Super Power Hair & Scalp Duo. It comes with a small comb/massager-like device, and I don’t usually like to fuss with gadgets. However, the serum and comb tamed my flyaways. I found that I was using the comb in place of a brush in the morning. It is gentle on my hair and makes it look shinier, more hydrated, with less breakage and frizz.

My diet is super healthy, and I don’t take supplements other than a probiotic for gut health and D3 for bone health, so I was skeptical about taking the Significant Other. After just a couple of days, I did notice a spurt of growth in my hair and nails. A friend commented on how glowy my skin was looking. I am not sure if the glow was the supplement or something else in my skincare regimen. After finishing the 30-day supply, I took a break and went to the mountains, where my skin got dehydrated and dull from the altitude and heat. I am planning to buy another bottle and see if it help restore my skin.”

Source: Better Not Younger
Source: Better Not Younger

Tester 3 – 50 years old, thin, fine hair with breakage

Products Tested: Super Power Lash Serum, Super Power Hair & Scalp Duo, Significant Other Hair, Nail, & Skin Supplement

“Using the Superpower Lash Serum, I have noticed growth in my eyelashes after three weeks of use. It’s easy to use and doesn’t irritate my eyes. Using this product has made me want to try the eyebrow serum.

I tried using the liquid dropper to apply the Super Power Hair & Scalp Serum. It was messy, and I could never get the right amount into the dropper. Once I started using the liquid comb, I loved it. Super easy and very relaxing to use. I found it used enough product that my comb would last up to two weeks without adding more product. I found after three weeks of use that my hair appears shinier, has fewer fly-always, and is thicker. It was helpful to watch the video to learn how to use the comb. One piece of feedback is to include a simple booklet with a diagram on how to get started.

I used the supplement for hair, nails, and skin for three weeks as well. I haven’t noticed a big increase in nail strength, but I have weak nails to begin with. However, I have noticed that my nails seem to be growing somewhat faster. The gummies are a bit sour, and I would prefer a pill, but it’s not preventing me from taking them.”

The Bottom Line On Better Not Younger

Like our first product review, our community testers were similarly enthusiastic about the products they tried and planned to keep using them.

The company’s products are sold through its website, Sephora, Ulta Beauty, and On all sites, ratings for each product average an impressive 4 to 5 stars. Digging into the reviews, a few people reported that they didn’t get the results they were hoping for or didn’t care for the fragrance. However, the positive reviews far outweighed the negative ones. 

Try Better Not Younger products for yourself and see what you think. If you order from the company’s website and are unhappy with a product, they will issue a full refund of the purchase (minus shipping, handling, or other service fees). All products must be unused or be less than 1/3 used and returned within 30 days of the purchase date. Products purchased from other retailers are subject to each individual retailer’s return policy.  

Through December 31, 2022, Better Not Younger is offering our community a discount of 20%. Use code LISA20 at checkout.*

*Cannot be combined with any other offer or discount.

For more expert guidance on menopause and healthy aging, download Midday from the App Store or visit us at Midday.Health.

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