A Fiftypreneur on Being Her Best Self Ever
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Forget “30, flirty and thriving”. Welcome to 2021, where “over 50” is the new “under 30”. We chatted with Sonsoles Gonzalez, founder and CEO of Better Not Younger, the first and only hair care brand developed specifically for women 40+ to bring resilience back to aging hair. Sonsoles is on a mission to change the conversation around women and aging, making her a terrific person to talk about rocking midlife and being your best self. After all, one doesn’t become a flourishing fiftypreneur without having a few success secrets up her sleeve.
Tip 1: Make Your Mornings Mindful
You’re not living in the moment when your mornings run on autopilot. Slowing down and starting each day with a mindful approach scores high on the self-care scale—alongside exercise, quality sleep, and a healthy diet—especially as we enter perimenopause and menopause. Do this, and you set yourself up for success.
Sonsoles Shares: “For almost 30 years, I woke up with an alarm, showered, applied my makeup, dressed, and ran out of the house (always in high heels) like it was on fire—literally! No breakfast, sometimes not even coffee. Today, I wake without an alarm, slip into yoga pants, calmly drink my coffee, plan my day, and head to Pilates. This helps me begin my workday super energized and focused.”
Tip 2: Say So Long to Self-Doubt
Why do we heed our inner critic time and again yet slam the door on that sunnier mindset? Is she somehow wiser? We think not. Start questioning your inner critic. When you do, you’ll see that you are enough. In fact, you’re better than enough—you’re fabulous!
Sonsoles Shares: “Years ago, a mentor challenged me to build up my confidence. It didn’t really resonate with me at the time, but I get it now. Today I have a confidence level in myself that I lacked in my 30s, and I no longer try to be someone else. I know my strengths, and I play to them. I also know my worth—and I’m proud of it!”
Tip 3: Embrace Your True You
We often spend our youth wrestling with how we look or who we wish we could be. Even now, as adults, we can all benefit from a gentle reminder that our uniqueness and authenticity make us special. Celebrate that—because you’re actually pretty wonderful just as you are, don’t you think?
Sonsoles Shares: “I’ve stopped fighting the extra pounds that came with menopause. I still take care of myself and watch what I eat, but I’ve learned to let go—even though that meant moving up a size. Now I enjoy every meal, eat everything I want, and simply focus on portion control.”
Tip 4: Fuel Your Body for Success
We are what we eat. We’ve all heard that! Whether you meal prep or grab on the go, healthy eating habits are important for both mind and body wellness—not to mention your hair and scalp health, too.
Sonsoles Shares: “Growing up with Spanish parents, I followed the Mediterranean diet—lots of fish, fruits, and vegetables (and wine, too). This is still how I eat today, and it’s great for my hair and skin because these foods are rich in vitamins A and D, Omega 3, zinc, and iron. I also take my Power Within Skin & Scalp Collagen Gummies for a daily boost of biotin, vitamins, and collagen because I know that even when I eat well, with age, my body doesn’t absorb nutrients as it once did.”
Tip 5: Develop Self-Discipline
A hallmark of athletes and successful leaders alike, self-discipline builds strength, character, and consistency, exactly what we need to thrive. Plus, when we push past our comfort zone by challenging ourselves, we welcome newness, and all of life’s beauty rushes in. Start small, like adopting a hair-care regimen designed to prevent thinning hair or hair loss. As your discipline strengthens, apply it to other facets of your life.
Sonsoles Shares: “It took me a while to be disciplined about using the Superpower Fortifying Hair and Scalp Serum I created. Even as I began to see how age and menopause were affecting my hair—like a thinner ponytail—it was challenging at first to stick to a daily hair-care regimen. Now I keep the Superpower Liquid Comb (which helps dispense the serum and massage it into the scalp) on my desk, and I remember to apply it every day.”
Tip 6: Be Better, Not Younger
Never have we ever met anyone who wasn’t happiest following her dreams. Reality: Life will always get in the way if you let it. So whether you’re in your 50s, 60s, or beyond, carve out an hour a day, or even a week, to pursue a passion big or small. It will enrich your life, lift your spirits, and lower stress—we promise.
Sonsoles Shares: “A few years ago I never imagined I’d start this second life chapter in my 50s. Every day I face new challenges and do things I have never done before. My role as founder and CEO is what makes me Better Not Younger.”
Thrive in Midlife
How are you rocking midlife? You don’t have to be a fiftypreneur to make midlife your best chapter ever. Share your midlife thrive story with us. We’d love to hear it!
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