Product Review: Better Not Younger

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Hair loss and thinning are common problems for women during the menopause transition, with the condition of the scalp and hair changing and becoming more vulnerable as we age. Women typically report that their hair begins to thin during perimenopause, with hair loss accelerating in postmenopause, particularly after age 65. Some women will experience more significant hair loss than others. This is what’s referred to as Female Pattern Hair Loss (FPHL). Beyond factors of menopause and aging, genetics, stress, illness, dieting, poor nutrition, and certain medications can influence what degree a woman experiences hair loss. 

Not only is hair loss a problem, but aging can also impact hair texture. During menopause, when estrogen levels decrease, our scalp produces less oil. This makes our hair much drier, less elastic, and more brittle. Coloring, straightening, and blow-drying hair compounds these issues, making the hair more prone to breaking and frizzing.

Hair loss and aging hair can be quite distressing, causing anxiety and impacting self-esteem and confidence. While improving your overall health and nutrition can help, a new brand called Better Not Younger promises to combat the effects of menopause and aging on hair. 

Better Not Younger was started by Sonsoles Gonzalez after struggling to find products that worked for her changing hair. Sonsoles is a former executive for major hair care brands like L’Oreal and Proctor & Gamble, with decades of experience creating hair care products. Like many of us who are addressing menopause and aging problems, she heard from countless women who felt that they weren’t represented by the beauty industry. Fortunately for us, Sonsoles joined the ranks of female middlepreneurs, women who leave their corporate jobs or retirement to start a company. 

Source: Better Not Younger
Source: Better Not Younger

How Better Not Younger is Different

Better Not Younger offers products for thinning hair, hair in need of nourishment and repair, and graying and silver hair. The products were designed to improve the condition of the scalp, the quality of hair, and support the body’s inner health. It’s the first and only brand with specially formulated products for women over 40 to address their unique hair care needs, helping them achieve thicker, fuller-looking hair today while supporting future, healthier hair growth.

The company reports that every ingredient is backed up by extensive scientific research regarding its effects on hair. Debra Lin, Ph.D., an MIT-trained chemist, developed the formula blends based on an in-depth understanding of the biology of aging hair and the proven ability of those combinations of ingredients to address the various causes and conditions of aging hair, which include thinning, dryness, and breakage. All Better Not Younger products are safe to use whether you color your hair, chemically treat it with keratin, or have decided to embrace your grays. They are 100% vegan, paraben-free, sulfate-free, and cruelty-free.

Putting Better Not Younger To the Test

We tried a selection of Better Not Younger products to see if they lived up to the claims. One tester is a 65-year old woman with very thin, fine, graying hair. Over the years, she’s spent lots of money on high-end products to create at least the illusion of thicker hair with limited success. Our second tester is a 55-year old woman with thick color-treated hair with natural curl and waves. She’s noticed her hair is somewhat thinner, but her primary concern is dry hair that’s become prone to breakage and frizziness.

Our testers were excited to try new products to address their unique concerns. They each used the Wake Up Call Volumizing Shampoo and Conditioner for two weeks. Our tester with thin, gray hair also tried the Silver Lining Masque, Super Power Fortifying Hair & Scalp Serum, and Lift Me Up Hair Thickener. Our thick-haired tester tried Hair Redemption Restorative Butter Masque.

The feedback from both testers was extremely positive. Here’s what they had to say.

Tester 1 – very thin, fine, graying hair

“My hair stayed fuller during the day when I used the Better Not Younger products and does not go limp and flat like it used to. I have waves and curls in my hair, and these products allow me to style my hair using my natural waves. I love all the products I tried, but a few stood out for me and I plan to keep using them. I really like the Super Power Fortifying Hair & Scalp Serum. When I used this product, I noticed my hair looked fuller and did not “melt” as the day went on. The next day I did not have to wash my hair first thing in the morning as I would always do to have some body. I like the Lift Me Up Hair Thickener, too, if I am spending more time on my hair. The shampoo is a little disappointing, not enough suds. The products all smell incredible; I can see myself buying them just for this reason alone.” 

Tester 2 – thick, dry, frizzy hair

“My hair is thick and has natural curl so I don’t need more volume. However, after using the Volumizing Shampoo and Conditioner one time, I noticed that even my heavy head of hair got some lift. What blew me away, though, is how soft my hair was after using these products and the Hair Redemption Restorative Butter Masque. My curls used to be quite dry and frizzy after I dried my hair with the blow dryer. Not so with these products. Now they are so soft, and it’s easier to straighten them with my roller brush. Also, I have less frizz and obvious breakage. The packaging is gorgeous and looks really nice in my shower. I wouldn’t select products based on this, but it’s definitely a plus. My one piece of feedback is to change the packaging for the conditioner. The conditioner is so thick that it can be hard to pump out. I will definitely stick with Better Not Younger products. It’s a bonus that they are a little cheaper than the products my stylist recommends.”

Source: Better Not Younger
Source: Better Not Younger

The Bottom Line on Better Not Younger

Our testers had a lot of positive feedback about the products they tried, and both plan to keep using their favorites. In fact, one tester has already placed an order.

The company’s products are sold through its website, Sephora, and On all sites, ratings for each product averages an impressive 4 to 5 stars. Digging into the reviews, a few people reported that they didn’t get the results they were hoping for or didn’t care for the fragrance. However, the positive reviews far outweighed the negative ones.

Try Better Not Younger products for yourself and see what you think. If you order from the company’s website and are unhappy with a product, they will issue a full refund of the purchase (minus shipping, handling, or other service fees). All products must be unused or be less than 1/3 used and returned within 30 days of the purchase date. Products purchased from other retailers are subject to each individual retailer’s return policy.

Through December 31, 2022, Better Not Younger is offering our community a discount of 20%. Use code LISA20 at checkout.*

*Cannot be combined with any other offer or discount.

For more science and expert-backed guidance on your menopause journey, download Midday from the App Store or visit us at Midday.Health.

We curate products to keep you abreast of new technologies, emerging science, and things we think are interesting or cool. Midday is a participant in the Amazon Affiliate Program, a program designed to provide a means for sites to earn fees by linking to If you purchase a product from Amazon or another affiliate program we participate in, we earn a small commission from qualifying purchases that help us provide information and services to our users. We have not tested these products and can’t validate their claims. We update links when possible, but note that deals can expire and all prices are subject to change. The decision is yours, and whether or not you decide to buy something is completely up to you.

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